Personal Trainer Resources
The resources on this page are part of the Not So Typical™ PT Network; a vetted membership community for personal trainers who take an anti-diet, neuroinclusive, and genuinely accessible approach to fitness. Every article here is written to help you work better with neurodivergent and marginalised clients; practically, not just in principle. If these values already shape how you coach, the Network was built for you. Find out more about the PT Network →
What Keywords Your Ideal Clients Are Actually Searching For
The keywords the fitness industry optimises for are not the keywords your clients use. Here's what they're actually typing into Google, and how to show up for it.
Local SEO for Personal Trainers: How to Show Up in Searches That Matter
When someone searches "personal trainer near me," Google decides who they see. Here's how to make sure you're in that list, without an SEO budget or an agency.
How to Get Found Online as a Weight-Neutral PT
The demand for weight-neutral trainers is real and growing. The problem is findability. Here's how to build an online presence that puts you in front of the people already searching.
Why Every Anti-Diet PT Needs a Website (and What to Put On It)
If your entire online presence is an Instagram profile, your business is built on rented land, and the landlord doesn't share your values. Here's why a website matters more for values led PTs than almost anyone else.